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Understanding Client Expectations: The Pillars of Legal Guestology

Understanding Client Expectations: The Pillars of Legal Guestology

by Driele Malgueiro | May 7, 2026 | Legal Systems

Legal Guestology Series · No. 2 Last week, I introduced the concept of guestology — Disney’s framework for understanding and anticipating guest needs — and how it applies to legal services. The response was incredible. So many of you reached out saying...
What client guestology taught me about legal services

What client guestology taught me about legal services

by Driele Malgueiro | Mar 25, 2026 | Uncategorized

Legal Guestology Series · No. 1 I have been to Disney more than ten times, and honestly? I am still not over it. Every single time I walk down Main Street, I notice something new. The way cast members anticipate what you need before you ask. The obsessive attention to...
Mastering the Client Intro Call: Insider Tips from CEO Law’s Director of Growth

Mastering the Client Intro Call: Insider Tips from CEO Law’s Director of Growth

by Driele Malgueiro | Dec 30, 2025 | Uncategorized

Mastering the Client Intro Call: Insider Tips from CEO Law’s Director of Growth What separates technically brilliant lawyers from those who actually convert clients? We sat down with Melissa Simpson, CEO Law’s Director of Growth and Client Experience, to...
Why Canadian Companies Are Moving to Fractional Legal Models 

Why Canadian Companies Are Moving to Fractional Legal Models 

by Driele Malgueiro | Dec 10, 2025 | Uncategorized

Canada is facing real economic headwinds. Interest rates remain elevated, consumer spending is softening, and businesses across every sector are tightening budgets. Legal departments, traditionally seen as overhead, are often the first place CFOs look when they need...
Bridging Legal Practices: A Comparative Insight into Brazilian and Canadian Legal Systems

Bridging Legal Practices: A Comparative Insight into Brazilian and Canadian Legal Systems

by Driele Malgueiro | Oct 20, 2025 | Legal Systems

Bridging Legal Practices: A Comparative Insight into Brazilian and Canadian Legal Systems Today, I had the privilege of engaging with a distinguished lawyer from the CEO Law roster, whose expertise spans SaaS licensing, procurement, implementation, strategic...

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